The Tackett Team

Privacy Policy

This website (the "Site") offers information, products, and services related to real estate (the "Services") that Darren Tackett provides. We operate this website and may use third-party contractors to support the delivery of the Services and the Site ("Service Providers").

If you are a visitor to this Site, this Privacy Policy and Terms of Use applies to you and describes the policies and practices regarding the collection, use, and disclosure of your personal information in connection with your use of the Site. We act as the controller of your personal data, and our Service Providers assist us in providing the Services solely in their capacities as service providers and data processors. This Policy does not apply to any websites, applications, or other online services that do not link to this Policy. If you have questions about our use of your personal information, please contact us using the information in Section 12 below.

1. Personal Information We Collect

We collect information from you in various ways when you access or use the Site or otherwise interact with the Services.

Information You Provide to Us

Contact information that you provide, such as your first and last name, email address, home address, and phone number; feedback or correspondence, such as information you provide when you contact us with questions or feedback; marketing information, such as your preferences and consents for receiving communications and details about how you engage with them; and other information which you may provide voluntarily or that is necessary in connection with your interactions with us through the Site or Services.

Information We Obtain From Third Parties

Social media information: we may maintain pages on social media platforms such as Facebook, LinkedIn, and Instagram. When you visit or interact with these pages, the platform providers' privacy policies will apply to your interactions and their collection, use, and processing of your personal information.

Data enrichment sources: we may obtain additional information about you from third-party data providers, including property records and public records databases, demographic and behavioral data providers, publicly available social media profile information, and other commercially available data sources.

Other sources: we may obtain your personal information from other third parties, such as third-party analytics services, marketing partners, publicly available sources, and data providers.

CRM and Communication Data

If you communicate with us via email, text message, or other electronic means, or if we use customer relationship management ("CRM") tools to manage our interactions with you, we may collect and process: message content, headers, metadata, and attachments; communication timestamps, read receipts, and delivery status; contact information and communication history; and notes and records relating to our interactions with you. Our CRM services may synchronize with email accounts to facilitate communication management. This data is used to provide better service, maintain accurate records, and facilitate follow-up communications.

Automatic Data Collection

We and our Service Providers may automatically log information about you, your computer or mobile device, and your interaction over time with our Services, including device data (operating system, browser type, screen resolution, device type, IP address, unique identifiers, language settings, and general location such as city or state) and online activity data (pages viewed, time on page, browsing history, navigation paths, access times, and whether you have opened our marketing emails or clicked links within them).

We use the following tools for automatic data collection: cookies (text files stored on your device to uniquely identify your browser or store information or settings); local storage technologies (like HTML5) that provide cookie-equivalent functionality; and web beacons (pixel tags or clear GIFs) that show whether a page or email was accessed or certain content was viewed or clicked.

2. How We May Use Your Personal Information

To provide and operate our Services and our Site, including communicating with you about our Services, sending announcements, updates, security alerts, and support and administrative messages, and responding to requests, questions, and feedback.
To manage our relationship with you, using CRM tools to maintain records of our communications, track your preferences and interests, and provide personalized service.
To send you follow-up communications, if you have opted in, as permitted by law, including through phone, email, and SMS text messages, some of which may use artificial or prerecorded voices. You may opt out as set forth in Section 6 below.
To send you marketing and promotional communications, if you have opted in, as permitted by law. Other than as set forth in Section 4, your information will not be shared with third parties for marketing or promotional purposes.
To comply with law, as we believe necessary or appropriate to comply with applicable laws, lawful requests, and legal process.
For compliance, fraud prevention, and safety: to protect our, your, or others' rights, privacy, safety, or property; enforce the terms and conditions that govern our Services; and protect against fraudulent, harmful, unauthorized, unethical, or illegal activity.
To create anonymous data from your personal information, which we may use and share with third parties for lawful business purposes, including to analyze and improve our Services and promote our business.

3. Use of Artificial Intelligence

We use artificial intelligence ("AI") and machine learning technologies to provide and improve our Services.

AI-Generated Content

We may use AI technologies to generate, assist with, or enhance content displayed on the Site or provided through our Services, including property descriptions and listing information, blog posts and articles, social media posts and marketing materials, email communications and newsletters, and advertising copy. While we review AI-generated content for accuracy and appropriateness, such content may contain errors, omissions, or inaccuracies. You should not rely solely on AI-generated content for important decisions, including real estate transactions, without independent verification.

AI-Assisted Communications

We may use AI to assist with communications, including drafting and suggesting responses to inquiries, analyzing communication patterns to improve service, providing automated responses to common questions, and prioritizing and categorizing incoming communications. When AI assists with communications, a human may review and approve messages before they are sent, though some automated responses may be sent without individual human review.

AI-Based Analysis and Recommendations

We may use AI to analyze data and provide recommendations, including identifying potential opportunities based on your stated preferences and behavior, suggesting properties that may match your criteria, analyzing market trends and conditions, and optimizing the timing and content of communications. These AI-based analyses and recommendations are provided for informational purposes and should not be considered professional advice.

Your Rights Regarding AI

You have the right to request information about whether AI was used to generate specific content, request human review of significant decisions that were made with AI assistance, opt out of certain AI-powered features where technically feasible, and provide feedback on AI-generated content or recommendations. To exercise these rights, please contact us using the information in Section 12 below.

4. How We Share Your Personal Information

We do not "sell" any personal information (as defined under applicable laws), but we may share your personal information with:

Internal team, partners, and affiliates, including to facilitate your interactions with us.
Our Service Providers: companies and individuals that provide services on our behalf (such as hosting, information technology, CRM services, email delivery, AI and machine learning services, and website analytics).
Professional advisors, such as lawyers, bankers, auditors, and insurers, where necessary in the course of the professional services that they render to us.
For compliance, fraud prevention, and safety purposes described above.
Business transfers: in connection with a business transaction (or potential business transaction) such as a merger, acquisition, reorganization, or sale of assets, or in the event of bankruptcy or dissolution. In such a case, we will make reasonable efforts to require the recipient to honor this Policy.

Other than as set forth herein, data will not be shared with third parties for marketing or promotional purposes. We will never disclose any personal information such as phone numbers and SMS consent with any third parties for marketing purposes.

5. Advertising and Tracking Technologies

We may use advertising and tracking technologies to deliver relevant advertising and measure the effectiveness of our marketing efforts.

Third-party advertising platforms. We may share certain information with third-party advertising platforms, including Meta (Facebook/Instagram), Google, and other advertising networks, to deliver targeted advertisements based on your interests, measure the effectiveness of our advertising campaigns, create audiences of similar users ("lookalike audiences"), and track conversions. When you interact with our Site, these platforms may collect information through cookies, pixels, and similar technologies, including device identifiers, browsing behavior, and interactions with our advertisements.

Tracking pixels and conversion events. We use tracking pixels on our Site to track when you view or interact with our content, measure the effectiveness of our email campaigns, attribute conversions to specific advertising campaigns, and analyze user behavior. These technologies may transmit information to third-party platforms about the pages you visit, actions you take on our Site, and your device.

Interest-based advertising. We participate in interest-based advertising, which means you may see our advertisements on third-party websites and platforms based on your browsing behavior and inferred interests.

6. Privacy Choices and Opt-Outs

Online tracking opt-out. You can block cookies in your browser settings (see allaboutcookies.org for details), block advertising ID use in your mobile settings, or use privacy-focused browsers and plug-ins such as Privacy Badger, DuckDuckGo, Ghostery, or uBlock Origin.

Platform opt-outs. Google, Facebook, and Twitter each offer settings that let you opt out of the use of your information for interest-based advertising through their ad-preference pages.

Advertising industry opt-out tools. You can also limit use of your information for interest-based advertising by participating companies through the Digital Advertising Alliance (optout.aboutads.info) and the Network Advertising Initiative (optout.networkadvertising.org). These opt-outs are specific to each device and browser.

Do Not Track. Some browsers may be configured to send "Do Not Track" signals. We currently do not respond to "Do Not Track" or similar signals. However, we do honor Global Privacy Control (GPC) signals as valid opt-out requests under the CCPA.

SMS communications opt-out. To opt out of receiving SMS communications, reply STOP to any SMS communication sent to you.

Email communications opt-out. You may unsubscribe from email updates at any time by following the unsubscribe link in the email.

Privacy rights. Depending on your location, you may have the right to request information about how we have collected and used your personal information, access a copy of it, correct inaccurate or out-of-date information, request deletion of information we no longer need, object to or restrict our use of your personal information, and withdraw consent where applicable. To exercise your rights, contact us using the information in Section 12 below.

7. Data Retention

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements, and to provide you with the Services. Contact information and communication records are generally retained for the duration of our relationship with you and a reasonable period thereafter; CRM data is retained for as long as you maintain an active relationship with us unless longer retention is required by law; transactional records may be retained to comply with legal and regulatory requirements; and marketing preferences are retained until you update them or opt out. When personal information is no longer necessary, we will securely delete or anonymize it.

8. Third Party Services

The Site and Services may contain links to websites and other online services operated by third parties, and our content may be integrated into web pages or other online services that are not associated with us. These links and integrations are not an endorsement of, or representation that we are affiliated with, any third party. We do not control websites or online services operated by third parties, and we are not responsible for their actions.

9. Security

We employ a number of technical, organizational, and physical safeguards designed to protect the personal information we collect, and we follow generally accepted industry standards to protect personal data both in transmission and in storage. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure, so we cannot guarantee absolute security.

10. Children

Our Services are not intended for use by children under 18 years of age. If we learn that we have collected personal information through the Services from a child under 18 without the consent of the child's parent or guardian as required by law, we will delete it.

11. SMS Text Messaging Terms of Use

Use of SMS text messaging. We use SMS text messaging to confirm appointments, send reminders, and notify clients of schedule updates or important changes.

Unsubscribing. You can cancel the SMS service at any time by texting STOP. After you send STOP, we will send a confirmation message and you will no longer receive SMS messages from us. If you want to join again, just sign up as you did the first time.

Assistance. If you are experiencing issues with the messaging program, reply with the keyword HELP, or contact us directly at darren@tackettteam.com.

Carrier liability. Carriers are not liable for delayed or undelivered messages.

Frequency and data rates. Message and data rates may apply for any messages sent to you from us and to us from you. Message frequency may vary. If you have questions about your text or data plan, contact your wireless provider.

12. How to Contact Us

You can reach us by email at darren@tackettteam.com or at the following mailing address:

Darren Tackett
20551 North Pima Road, Suite 185
Scottsdale, AZ 85255

13. Changes to This Privacy Policy and Terms of Use

We reserve the right to modify this Privacy Policy and Terms of Use at any time. If we make material changes, we will notify you by updating the date of this Policy and posting it on this website.

14. Notice of Collection and Additional Rights for California Residents

If you are a California resident, the California Consumer Privacy Act as amended by the California Privacy Rights Act ("CCPA") permits you to request information, no more than once per calendar year, regarding the disclosure of your Personal Data by us to third parties, including for the third parties' direct marketing purposes.

Categories of Personal Information Collected

In the preceding 12 months, we may have collected the following categories of personal information: identifiers (such as name, email address, phone number, and IP address); commercial information (such as property preferences and transaction history); internet or electronic network activity; geolocation data (such as city and state derived from IP address); professional or employment-related information (if provided); inferences drawn from the above; and sensitive personal information (only if voluntarily provided, such as account credentials).

Requests to Know

You have the right to request that we disclose the categories of Personal Data we have collected about you, the categories sold or disclosed for a business purpose, the categories of sources, the business or commercial purposes for collecting Personal Data, the categories of third parties to whom Personal Data was sold or shared, the specific pieces of Personal Data collected, and how long your Personal Data is retained. You may submit a request to know to the address or email address indicated in Section 12. We are not required to respond to requests to know more than twice in a 12-month period.

Requests to Delete or Correct

You have the right to request that we delete any Personal Data about you that we have collected, or correct Personal Data that is inaccurate. Upon receiving a verified request to delete personal data, we will do so unless otherwise authorized by law.

Authorized Agents

You may designate an authorized agent to make requests on your behalf. You must provide an authorized agent written permission to submit a request on your behalf, and we may require that you verify your identity directly with us. Alternatively, an authorized agent that has been provided power of attorney pursuant to Probate Code sections 4000-4465 may submit a request on your behalf.

Methods for Submitting Requests and Our Response

You may submit requests via email at darren@tackettteam.com or at the mailing address provided in Section 12. Upon receipt of a request, we may ask you for additional information to verify your identity, used only for that purpose. We will acknowledge receipt within ten (10) business days and, subject to identity verification, respond within 45 calendar days (extendable to 90 days with written notice). Disclosures cover the 12-month period preceding the request. We do not charge a fee to process a verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded.

The Right to Non-Discrimination

You have the right not to be discriminated against for the exercise of your California privacy rights described above.

Selling and Sharing of Personal Data

We may "share" certain personal information (such as device identifiers and browsing activity) with advertising partners for cross-context behavioral advertising purposes as described in Section 5. You have the right to opt out of this sharing by contacting us using the information in Section 12. We do not "sell" Personal Data as that term is defined under the CCPA.

Sensitive Personal Data

We do not request sensitive personal information in connection with the use of the Site, except for account credentials, which are used only to provide and secure your account. The CCPA provides consumers with the right to limit the use of their sensitive personal information to certain business purposes.

How We Respond to Do Not Track Signals

We do not track Site users over time and across third-party websites to provide targeted advertising, and we do not currently respond to web browser "do not track" signals. We do, however, honor Global Privacy Control (GPC) signals as valid opt-out requests under the CCPA.